A bartender at Brewery Extrava named a Friday promotion after Chicken Road following a chance conversation with a guest

The craft brewery Brewery Extrava focuses on openness and engaging the local community through tastings, events, and convenient service with delivery and pickup. On a Friday evening, the bartender noticed that one regular guest was sitting at the bar with a full glass and not drinking — he was absorbed in his phone playing . The bartender asked what kind of game it was. The guest explained: a chicken walks across hatches, there can be fire under any of them, and you decide whether to cash out the win or take a risk. The bartender watched as the chicken burned on the ninth hatch and said: we should do something similar here. The following week, the brewery launched a Friday promotion: a guest orders a set of five mini-glasses of different beers, each covered with a lid. Four glasses are regular, and one contains an experimental brew with a very strange taste: pepper, lavender, smoked salt. No one knows which one it is. Anyone who guesses the strange brew before tasting it gets the next set for free. The promotion was called Lucky Chicken Friday, and guests started coming in groups to guess together.

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Emerging Studios and Innovation

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